Always remember where you came from, but don’t live in the past. We mustn’t dwell, but those who forget are doomed to repeat. The messages might appear to compete, but in the end they’re both right. There’s something to be said for the ability to hold on to that which is classic, near to our hearts, and at the same time embrace what the modern world before us has to offer. Some are better at it than others. The Beetle here is a master. Like grandma making classic chocolate chip cookies from a recipe she reads off a touchscreen tablet, only much faster. Like using GPS to hunt grizzly bears armed with only a wooden spear, but considerably smarter.
The beauty of innovation isn’t always found in the act of creating something entirely new, but rather seeing what was great about the past and expressing it through a contemporary lens. Today’s Volkswagen Beetle is unmistakable – both as a Beetle and as car of the current day and age. A heritage-inspired Käferfach glovebox nestles in next to a 5” touchscreen navigation system. Today’s hits arrive via satellite and blare out of the premium audio system by none other than the legendary Fender. The seats are as comfortable as ever, but now they’re heated on cold days. The front headlights retain their cheerful roundness, but now they turn on automatically. The Beetle is as appealing to drivers who want something fresh as it is to those who crave nostalgia. And so an icon endures. Test drive one today at Dealerfire Volkswagen in Oshkosh WI.
